As we move into the New Year here at Performance Machine, our engineering, production, and marketing departments are neck-deep in new products. We attend two trade shows in February that dictate our new product release schedule. The first of the two shows is the V-Twin Expo in Cincinnati (February 6-8, 2010), followed by the Powersports Dealer Expo in Indianapolis the very next week (February 12-15, 2010).
Our new product releases for 2010 are scheduled to be debuted at these shows. In other words, this is the first time we showcase our new product to our amazing network of Performance Machine dealers. So, if dealers get to see our new product in February 2010, when do you – our customers — and the rest of the Performance Machine fans get a glimpse?
Typically, our new products can be viewed on our website in mid-February, which is right around the time our new ad campaign hits the magazines. But this year we’re so excited about our new products that we’ve decided to give readers of our blog a sneak preview at one our new wheel designs for 2010.
Meet the latest wheel design from Performance Machine, the Element. The Element is truly a unique motorcycle wheel. As you can see, it’s a 5-spoke directional design featuring deeply engraved lines that create a semblance of speed. And, since all motorcycle riders like choices, the Element will be available in both chrome and our trademarked Contrast Cut finish with matching components. The Element has just completed our rigorous and industry-leading testing process so it can join the ranks of all the other Performance Machine forged wheels.
How do you get your hands on a set? Well, since this is just a sneak preview, you won’t find the Element on our website just yet, but you can click here to shoot us an e-mail if you want some more information.