One of the great things about attending trade shows like last week’s V-Twin Expo in Cincinnati is that the Performance Machine (PM) staff gets to interact with so many interesting people. Take Wolfgang Schmidt for example.
One of the founding fathers of Germany’s W&W Cycles, back in 2008, Wolfgang led a team of hardcore motorcycle industry professionals on a journey few would ever consider… an epic motorcycle expedition along the Mackenzie Ice Road between Inuvik to Tuktoyaktuk in Canada’s Northwest Territories during the dead of winter when the temperature dips as low as -60 degrees.
To understand why someone would want to ride their motorcycle under such harsh and extreme conditions, you have to go back to a 1990’s Harley-Davidson advertising campaign that implored riders to use original spare parts if they wanted a reliable ride. Choosing to view that assertion as a challenge, the folks at W&W Cycles decided to prove that it’s actually the other way around… that aftermarket parts were just as good if not better when it came to reliability. And to test this theory out, Wolfgang and his team rebuilt two bikes — a 1948 Panhead and a 2006 W&W Custom Shovelhead — and put them through their paces.
Long story short, when we ran into Wolfgang in Cincinnati last weekend, we were reminded that he used Performance Machine wheels and brakes on the journey through the Canadian Arctic. To be more specific about, the 2006 Shovelhead was outfitted with PM’s Wrath Wheel Set, matching Wrath Disc Brakes, and our Front and Rear 4-Piston Classic Caliper & Bracket; all of which, according to Wolfgang, worked exactly as it should have… to PM’s and W&W Cycles’ exacting expectations.
You can learn more about this amazing story by reading The Other End of the Road, W&W’s online diary detailing a trip many of us would like to take but are simply too chicken-sh&! to attempt. If you don’t have time to read The Other End of the Road right now, check out the following images, courtesy of Wolfgang Schmidt, showing our products under the most extreme of conditions.