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On Our Way to the Laughlin River Run

On Our Way to the Laughlin River Run


We said goodbye today to the Performance Machine road show truck (aka, The Big Truck) as it rolled out of town, bound for Nevada for the 28th Annual Laughlin River Run.

Laughlin River Run is one of our favorite events of the year. In addition to being the largest motorcycle rally for west coast-based riders, the small town of Laughlin, NV, always puts on a great show.  As in years past, this year’s River Run will be nothing short of a spectacular four-day long party for 40,000 or so of the world’s coolest motorcyclists and motorcycle enthusiasts.

The Performance Machine truck will be parked at the Edgewater Casino, where our factory installation center — which is stocked with motorcycle wheels, brakes, and accessories — will be open and available for everyone to experience for himself or herself.

PM Edition upgrade packages will be offered as a show special during River Run. (For the uninitiated, PM Edition bikes include a set of forged PM wheels, matching rotors, and a Super Gas Air Cleaner.) With the purchase of a PM Edition upgrade package, you are welcomed to the Performance Machine family with an authentic riding jacket complete with PM Logos and a machined, billet PM caliper key-chain that doubles as a bottle opener.

Look for the blue and black Performance Machine flames and stop by to check out our 40th Anniversary Custom Bagger, pick up a poster, and enter to win a free set of PM grips!

Ride safe and we hope to see you at the Edgewater.


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