Performance Machine to Debut New Products at Sturgis

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Performance Machine is setting up shop in Sturgis next week with big plans (think: deals for bikers, new-product announcements, industry speaking engagements and a little charity work thrown in).

We’ll unload the huge Performance Machine show rig at Black Hills Harley-Davidson, located at 2820 Harley Drive in Rapid City, S.D. And it will be from that location that Sturgis attendees can purchase Performance Machine’s well-known PM Edition packages, offering wheels, matching rotors and Super Gas air cleaners — with PM riding jackets and billet caliper key chains thrown into the bargain.

Our crew will also be announcing brand new products at Sturgis, including an FL axle and a new wheel design. In addition, you’ll see the Performance Machine Trike rolling around town during the rally, with Road Bike magazine writers at the handlebars, researching a story about riding around Sturgis — PM style.

Others taking turns on the Trike will be PM President Mark Finnie and National Sales Director Ted Sands, who will also address an industry roundtable at Sturgis this year. PM is also donating parts to the custom motorcycle that will be raffled off as part of the 2010 Legends Ride with proceeds going to Black Hills Children’s Home Society and Sturgis Motorcycle Museum and Hall of Fame.

For details about the Sturgis Rally itself, visit the official 2010 Sturgis Rally and Races website.

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